OUR STORY


Cofounded by UFC legend Matt “The Immortal” Brown and Conor Flynn the creator of Rx Coffee.  Two like minded entrepreneurs with a passion for fitness and coffee.


WHAT THE IMMORTAL BRAND IS ALL ABOUT
 

Coffee with a conscious that empowers those who want to BE IMMORTAL.  Our mission is to source the world’s highest quality coffees sustainably sourced via fair and direct trade.  We take pride in knowing that the workers who took part in the life cycle of the coffee you drink were not taken advantage of and were paid a fair and decent wage. We want to provide the world with socially conscious and health conscious coffee.

HEALTH BENEFITS OF COFFEE

The world’s most popular beverage, coffee, is more than just an energy drink or pre-workout supplement.  While coffee consumption has been shown to increase performance, not all coffee is created equal. But the health benefits sure are, that is if you are drinking high quality fresh roasted coffee.  The health benefits of coffee do not discriminate on the basis of ethnicity or gender. Whether you’re a man or woman, and no matter your ethnic background, recent studies have shown that drinking coffee can increase longevity and reduce your risk of heart disease, cancer, respiratory illness, stroke, diabetes, kidney disease.  And it’s not the caffeine, as studies have shown it does not matter whether it is caffeinated or decaf.

There are a plethora of health related coffee studies out there, but we figured we would share a few that are backed by research.  A massive review of the scientific literature on coffee published in the British Medical Journal found that drinking three to fours cups of black coffee a day provides the most health benefits overall. Prior studies have found similar benefits reducing risk for such issues as melanoma, heart disease, multiple sclerosis, type 2 diabetes, liver disease, prostate cancer, Alzheimer's, computer-related back pain and more.    

ABOUT THE FOUNDERS 

Matt “The Immortal” Brown

UFC legend “The Immortal’’ Matt Brown has been a professional fighter since 2004, was a contestant on The Ultimate Fighter Season 7 and has dedicated his life to the pursuit of martial arts and fitness. Matt holds numerous records in the UFC, such as 2nd most knockouts in UFC history, and the most finishes in the welterweight division.

  In his early twenties Matt survived a heroin overdose and many other near-death experiences.  All of this along with his fighting reputation led his friends dubbing him with his eventual fighter nickname: “The Immortal.”
Before fighting professionally, Matt was a personal trainer and has always had a passion for teaching others.  In 2018 he founded Immortal Martial Arts Center in Lewis Center, OH where he is the head coach.  He continues his martial arts pursuits daily and helps share his knowledge to build better humans. Matt also owns a fitness equipment company, Immortal Combat Equipment.
Matt enjoys playing guitar, is an avid metal fan, and is a devoted family man and father of three.
FAVORITE QUOTE: “Stop trying to find yourself and start defining yourself.”

Conor “The Coffee Guy” Flynn

An MBA graduate, coming from both a corporate and entrepreneurial background, Conor has a diverse business background.  He grew tired of the “rat race” that is the Corporate world and eventually turned his dreams into a reality and founded his own coffee company.  What began as a side project, he turned his passion into a business and founded his first Specialty Coffee Company based in Miami, FL.  
Conor became a Co-Owner of Immortal Martial Arts Center in 2020 and enjoys grappling, running and weightlifting. He is passionate about improving the lives of others in their pursuit of the martial arts.
FAVORITE QUOTE: “Absorb what is useful. Discard what is not. Add what is uniquely your own.” -Bruce Lee